To say things have been busy is an understatement. Finally all the work we've been putting in is paying off. Building our infrastructure, researching products and options, creating presentations, discussing best practices - everything is coming together and it's really exciting.
I'd say the crux of what we do comes down to combining realistic options with a mechanism to build wealth and strive for financial freedom. Most people know that they need to do something, that their retirement plans just aren't going to cut it, but they don't know what to do. There are a million and one different ideas and pitch-men that claim to have the magic cure, but by this point we all know that there's no such thing as a free lunch. That's what makes our planning both realistic and exciting - it combines a somewhat new idea with a proven old one into a "get rich slow" scheme. That's something people can believe in and follow through with.
The proven old idea is investing in real estate. Everyone knows someone who's very wealthy, and nine times out of ten they either got their wealth or they store their wealth in real estate. These are bright, driven people who have many resources available to them and extremely smart people on the payroll, and yet invariably they turn to real estate. And why not, it's IDEAL (I-Income, D-Depreciation, E-Equity, A-Appreciation, and L-Leverage). It's this last one that really puts real estate head and shoulders above other investments - what other asset class will banks lend you 90-100% of the value on and let you keep all the appreciation?
The new idea is the idea of equity management and using the mortgage as a tool to build wealth. This idea isn't something I can present easily in a blog posting, but if you're interested just give us a call and we'll be happy to go through our presentation with you in about 45 minutes. Essentially what we're saying is that the equity in your home is NOT a good investment (it's not liquid, it's not safe, and it has no rate of return). Instead, we suggest getting the biggest mortgage you can afford (afford is key, we don't want to max you out or put you in a position where you're over your head) and putting that lazy, idle equity to work for you.
All in all, the way we've been able to couple the ideas of equity management with effective real estate investing and partnering with financial planners has really been resonating with our clients. Not only that, as of a few months ago we are completely referral-based - we don't advertise or buy leads at all! To me that's the most rewarding part, doing such a great job for people and improving their lives that they are consistently and enthusiastically recommending our services to the people they love most. It's a great way to do business, and you'll appreciate the difference...
I'd say the crux of what we do comes down to combining realistic options with a mechanism to build wealth and strive for financial freedom. Most people know that they need to do something, that their retirement plans just aren't going to cut it, but they don't know what to do. There are a million and one different ideas and pitch-men that claim to have the magic cure, but by this point we all know that there's no such thing as a free lunch. That's what makes our planning both realistic and exciting - it combines a somewhat new idea with a proven old one into a "get rich slow" scheme. That's something people can believe in and follow through with.
The proven old idea is investing in real estate. Everyone knows someone who's very wealthy, and nine times out of ten they either got their wealth or they store their wealth in real estate. These are bright, driven people who have many resources available to them and extremely smart people on the payroll, and yet invariably they turn to real estate. And why not, it's IDEAL (I-Income, D-Depreciation, E-Equity, A-Appreciation, and L-Leverage). It's this last one that really puts real estate head and shoulders above other investments - what other asset class will banks lend you 90-100% of the value on and let you keep all the appreciation?
The new idea is the idea of equity management and using the mortgage as a tool to build wealth. This idea isn't something I can present easily in a blog posting, but if you're interested just give us a call and we'll be happy to go through our presentation with you in about 45 minutes. Essentially what we're saying is that the equity in your home is NOT a good investment (it's not liquid, it's not safe, and it has no rate of return). Instead, we suggest getting the biggest mortgage you can afford (afford is key, we don't want to max you out or put you in a position where you're over your head) and putting that lazy, idle equity to work for you.
All in all, the way we've been able to couple the ideas of equity management with effective real estate investing and partnering with financial planners has really been resonating with our clients. Not only that, as of a few months ago we are completely referral-based - we don't advertise or buy leads at all! To me that's the most rewarding part, doing such a great job for people and improving their lives that they are consistently and enthusiastically recommending our services to the people they love most. It's a great way to do business, and you'll appreciate the difference...
posted by ocmortgageguy | 9:28 AM
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